We resell it as an accessory item to our products. $45 US a can.
Not exactly inexpensive stuff. I’m sure its available cheaper we obviously mark it up.
Other thing to note is its more of a release coat than a base refractory material. Aside from using a proper clay graphite or silicon carbide crucible, to coat a steel vessel I would look into more of a clay vermiculite material that provides a heavier/ insulating barrier.
Foseco and Pyrotech are a few mfg’s
To get good adhesion the vessel needs to be sandblasted, roughened surface, preheated to 650-700ish F then sprayed.